Retail branding is an approach based on the concept of the brand that transfers it to a retail business. The "products" of a retailer are its stores that can be marketed in a comparable manner to a branded product. A retail brand is then a collection of outlets of the retailer that have a distinctive name, emblem, logo or variation thereof.
We at Ascend media help our retail clients to expose their premium products to their targeted audience in a strategic manner.
